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QuestMobile K12行业深度洞察报告

行业:教育培训|移动互联网
2018-09-18
关键词:K12
来源:QuestMobile移动大数据研究院
QuestMobile数据显示,上半年教育领域融资额比去年增加了223%,活跃用户规模一度接近2.5亿,暑假期间更是出现了20%以上的增长,而且在线上消费200元以上区间的用户比例远高于整体网民比例。 在各方助推之下,“下半场”精细化运营之战已然拉开帷幕,包括拉新、留存、时长的整体PK。目前,从用户量来看,题库型APP依旧占据优势,作业帮、小猿搜题周活跃分别为3466万、786万,并且构建了相对封闭的流量矩阵体系,保证新增、留存和时长;而包括新东方在内的传统机构正在借助线下优势拓展线上,学而思网校、新东方在线的周活跃用户分别为27万、18万。另外一个值得注意的是,借助微信群运营,一些新的玩儿法正在出现,接下来会不会改变流量生态?

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