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QuestMobile Z世代洞察报告

行业:移动互联网
2018-12-19
关键词:Z世代粉丝经济95后懒宅
来源:QuestMobile移动大数据研究院
QuestMobile数据显示,截止2018年10月,Z世代用户突破3.69亿。在2018年前10个月中,整体网民数增长3700万,其中95后为1500万,占比远高于其他群体,在增量有限的情况下,这个群体不免变得炙手可热,其在互联网生态中的用户画像也自然成为关注的焦点。总体来说,Z世代的消费能力和消费意愿均高于其他群体,且更为偏爱外送服务和上门服务。同时,他们也展现出了新的生活形态,扎根于互联网,满足自身社交、娱乐、学习等多方面的需求。而他们更为偏爱的APP则主要为哔哩哔哩、抖音、网易有道词典等,也能体现其生活方式和独特个性。

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<strong></strong><span>Z世代</span><span>粉丝经济</span><span>95后</span><span>懒宅</span>

<strong></strong><span>Z世代</span><span>粉丝经济</span><span>95后</span><span>懒宅</span>

<strong></strong><span>Z世代</span><span>粉丝经济</span><span>95后</span><span>懒宅</span>

<strong></strong><span>Z世代</span><span>粉丝经济</span><span>95后</span><span>懒宅</span>

<strong></strong><span>Z世代</span><span>粉丝经济</span><span>95后</span><span>懒宅</span>

<strong></strong><span>Z世代</span><span>粉丝经济</span><span>95后</span><span>懒宅</span>

<strong></strong><span>Z世代</span><span>粉丝经济</span><span>95后</span><span>懒宅</span>

<strong></strong><span>Z世代</span><span>粉丝经济</span><span>95后</span><span>懒宅</span>

<strong></strong><span>Z世代</span><span>粉丝经济</span><span>95后</span><span>懒宅</span>

<strong></strong><span>Z世代</span><span>粉丝经济</span><span>95后</span><span>懒宅</span>

<strong></strong><span>Z世代</span><span>粉丝经济</span><span>95后</span><span>懒宅</span>

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<strong></strong><span>Z世代</span><span>粉丝经济</span><span>95后</span><span>懒宅</span>