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QuestMobile2020儿童经济洞察报告:线上线下儿童经济加速闭环,种草成消费驱动器

行业:移动购物
2020-06-16
关键词:消费者洞察低幼经济互联网研究
来源:QuestMobile研究院
QuestMobile数据显示,0-12岁孩童的父母线上活跃规模约为3亿左右,月人均使用时长呈现持续上升态势,2019年4月、2020年4月分别为128.7小时、145.5小时,活跃领域TOP5为即时通讯、综合电商、在线视频、短视频、地图导航,总体上看,这个群体在泛娱乐应用的渗透率低于全网。详情请看QuestMobile数据报告

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