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QuestMobile2021年跨平台KOL生态研究报告

行业:移动视频|移动购物|内容平台
2021-06-08
关键词:新消费数据报告品牌营销KOL市场竞争
来源:QuestMobile研究院
QuestMobile数据显示,存量竞争时代到来之后,内容、KOL、品牌、平台之间,基于数据驱动的“循环体”已经形成,不过,不同平台的模式差异巨大。抖音、快手上活跃用户数在百万以上的KOL占比分别为46.5%、59.4%,其他平台则主要为中长尾玩家,微博、微信公众号50万活跃用户数以内KOL占比均在9成以上!详情请看QuestMobile数据报告

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>