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QuestMobile2021手机游戏人群洞察报告

行业:移动社交|手机游戏|内容平台
2021-08-03
关键词:消费者洞察Z世代兴趣圈层二次元泛娱乐
来源:QuestMobile研究院
QuestMobile数据显示,伴随着智能设备持续进化,手游APP自2008年起步,经历了漫长的演变,迎来了一轮新的变革:2021年6月,手游MAU达5.48亿,月人均使用时长超过20小时,接近50%付费用户年龄在30岁以内,24岁以下用户接近三成,地域上看,三线及以下城市为手机游戏用户的主要聚集地,占比近六成。详情请看QuestMobile数据报告

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