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QuestMobile2021时尚行业数字化营销洞察报告

行业:移动购物|内容平台
2021-09-14
关键词:新消费数据报告品牌营销市场竞争品牌数字化
来源:QuestMobile研究院
QuestMobile数据显示,时尚品牌在原来的广告+渠道经销基础上增加了“内容营销 +小程序+品牌自播”的体系。其中在内容营销上,奢侈品玩儿的最6,2021年1-7月份,奢侈品内容提及占比超过41.9%,远超过中端时尚(29.5%)、大众消费(21.8%)和轻奢(6.8%)。分渠道来看,奢侈品和轻奢在微博中占比最大(其中,奢侈品微博占比高达56.0%、微博互动高达86.5%),大众消费类主要在抖音,中端时尚品牌则在小红书、哔哩哔哩上广泛分布。详情请看QuestMobile数据报告

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>市场竞争</span><span>品牌数字化</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>市场竞争</span><span>品牌数字化</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>市场竞争</span><span>品牌数字化</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>市场竞争</span><span>品牌数字化</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>市场竞争</span><span>品牌数字化</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>市场竞争</span><span>品牌数字化</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>市场竞争</span><span>品牌数字化</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>市场竞争</span><span>品牌数字化</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>市场竞争</span><span>品牌数字化</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>市场竞争</span><span>品牌数字化</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>市场竞争</span><span>品牌数字化</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>市场竞争</span><span>品牌数字化</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>市场竞争</span><span>品牌数字化</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>市场竞争</span><span>品牌数字化</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>市场竞争</span><span>品牌数字化</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>市场竞争</span><span>品牌数字化</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>市场竞争</span><span>品牌数字化</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>市场竞争</span><span>品牌数字化</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>市场竞争</span><span>品牌数字化</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>市场竞争</span><span>品牌数字化</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>市场竞争</span><span>品牌数字化</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>市场竞争</span><span>品牌数字化</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>市场竞争</span><span>品牌数字化</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>市场竞争</span><span>品牌数字化</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>市场竞争</span><span>品牌数字化</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>市场竞争</span><span>品牌数字化</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>市场竞争</span><span>品牌数字化</span>