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QuestMobile兴趣圈层用户洞察

行业:手机游戏
2019-03-12
关键词:消费者洞察二次元泛娱乐互联网数据App增长
来源:QuestMobile研究院
QuestMobile数据显示,自2015年开始,二次元手机游戏,尤其是和风底子的,出现了快速增长,每年都有爆款出现(MAU超过1000万),2018年,MAU超过10万的突破84款,2018年12月,阴阳师、火影忍者、火影忍者OL、奇迹暖暖、决战!平安京分别以317.6万、294.9万、209.4万、207.3万、199.4万的MAU位居前五。整体上看,这类游戏往往又肝又氪,但用户黏性极高,尤其是女性群体、30岁以下年轻用户、二线城市以上用户,忠诚度极高,月度人均移动端游戏时长高达29.6小时,这当中,男性二次元游戏的游戏时长比女性更高,不过,男性更偏爱操作性、竞争性,女性更偏爱休闲型、娱乐型。同时,这部分人群整体“宅”属性更强,所以在外卖、跨境电商等方面,高于整体人群……

<strong></strong><span>消费者洞察</span><span>二次元</span><span>泛娱乐</span><span>互联网数据</span><span>App增长</span>

<strong></strong><span>消费者洞察</span><span>二次元</span><span>泛娱乐</span><span>互联网数据</span><span>App增长</span>

<strong></strong><span>消费者洞察</span><span>二次元</span><span>泛娱乐</span><span>互联网数据</span><span>App增长</span>

<strong></strong><span>消费者洞察</span><span>二次元</span><span>泛娱乐</span><span>互联网数据</span><span>App增长</span>

<strong></strong><span>消费者洞察</span><span>二次元</span><span>泛娱乐</span><span>互联网数据</span><span>App增长</span>

<strong></strong><span>消费者洞察</span><span>二次元</span><span>泛娱乐</span><span>互联网数据</span><span>App增长</span>

<strong></strong><span>消费者洞察</span><span>二次元</span><span>泛娱乐</span><span>互联网数据</span><span>App增长</span>

<strong></strong><span>消费者洞察</span><span>二次元</span><span>泛娱乐</span><span>互联网数据</span><span>App增长</span>

<strong></strong><span>消费者洞察</span><span>二次元</span><span>泛娱乐</span><span>互联网数据</span><span>App增长</span>

<strong></strong><span>消费者洞察</span><span>二次元</span><span>泛娱乐</span><span>互联网数据</span><span>App增长</span>

<strong></strong><span>消费者洞察</span><span>二次元</span><span>泛娱乐</span><span>互联网数据</span><span>App增长</span>

<strong></strong><span>消费者洞察</span><span>二次元</span><span>泛娱乐</span><span>互联网数据</span><span>App增长</span>

<strong></strong><span>消费者洞察</span><span>二次元</span><span>泛娱乐</span><span>互联网数据</span><span>App增长</span>

<strong></strong><span>消费者洞察</span><span>二次元</span><span>泛娱乐</span><span>互联网数据</span><span>App增长</span>

<strong></strong><span>消费者洞察</span><span>二次元</span><span>泛娱乐</span><span>互联网数据</span><span>App增长</span>

<strong></strong><span>消费者洞察</span><span>二次元</span><span>泛娱乐</span><span>互联网数据</span><span>App增长</span>

<strong></strong><span>消费者洞察</span><span>二次元</span><span>泛娱乐</span><span>互联网数据</span><span>App增长</span>

<strong></strong><span>消费者洞察</span><span>二次元</span><span>泛娱乐</span><span>互联网数据</span><span>App增长</span>

<strong></strong><span>消费者洞察</span><span>二次元</span><span>泛娱乐</span><span>互联网数据</span><span>App增长</span>

<strong></strong><span>消费者洞察</span><span>二次元</span><span>泛娱乐</span><span>互联网数据</span><span>App增长</span>

<strong></strong><span>消费者洞察</span><span>二次元</span><span>泛娱乐</span><span>互联网数据</span><span>App增长</span>

<strong></strong><span>消费者洞察</span><span>二次元</span><span>泛娱乐</span><span>互联网数据</span><span>App增长</span>