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QuestMobile2022年中国短视频直播电商发展洞察

行业:移动视频|移动购物|内容平台
2022-04-12
关键词:品牌营销KOL电商平台直播带货品牌数字化
来源:QuestMobile研究院
QuestMobile数据显示,依靠短视频起家的抖音、快手,已经成了直播电商主力军,截止到2022年2月,抖音、快手直播用户占比分别达到86.8%、86.0%。具体画像上看,25-40岁用户占比达到40.3%,51岁以上用户占比18.9%。这当中,51岁以上群体消费能力相当可观,月度线上消费能力超2000元的用户占比达到28.8%,远超此前行业普遍预期。详情请看QuestMobile数据报告

<strong></strong><span>品牌营销</span><span>KOL</span><span>电商平台</span><span>直播带货</span><span>品牌数字化</span>

<strong></strong><span>品牌营销</span><span>KOL</span><span>电商平台</span><span>直播带货</span><span>品牌数字化</span>

<strong></strong><span>品牌营销</span><span>KOL</span><span>电商平台</span><span>直播带货</span><span>品牌数字化</span>

<strong></strong><span>品牌营销</span><span>KOL</span><span>电商平台</span><span>直播带货</span><span>品牌数字化</span>

<strong></strong><span>品牌营销</span><span>KOL</span><span>电商平台</span><span>直播带货</span><span>品牌数字化</span>

<strong></strong><span>品牌营销</span><span>KOL</span><span>电商平台</span><span>直播带货</span><span>品牌数字化</span>

<strong></strong><span>品牌营销</span><span>KOL</span><span>电商平台</span><span>直播带货</span><span>品牌数字化</span>

<strong></strong><span>品牌营销</span><span>KOL</span><span>电商平台</span><span>直播带货</span><span>品牌数字化</span>

<strong></strong><span>品牌营销</span><span>KOL</span><span>电商平台</span><span>直播带货</span><span>品牌数字化</span>

<strong></strong><span>品牌营销</span><span>KOL</span><span>电商平台</span><span>直播带货</span><span>品牌数字化</span>

<strong></strong><span>品牌营销</span><span>KOL</span><span>电商平台</span><span>直播带货</span><span>品牌数字化</span>

<strong></strong><span>品牌营销</span><span>KOL</span><span>电商平台</span><span>直播带货</span><span>品牌数字化</span>

<strong></strong><span>品牌营销</span><span>KOL</span><span>电商平台</span><span>直播带货</span><span>品牌数字化</span>

<strong></strong><span>品牌营销</span><span>KOL</span><span>电商平台</span><span>直播带货</span><span>品牌数字化</span>

<strong></strong><span>品牌营销</span><span>KOL</span><span>电商平台</span><span>直播带货</span><span>品牌数字化</span>

<strong></strong><span>品牌营销</span><span>KOL</span><span>电商平台</span><span>直播带货</span><span>品牌数字化</span>

<strong></strong><span>品牌营销</span><span>KOL</span><span>电商平台</span><span>直播带货</span><span>品牌数字化</span>

<strong></strong><span>品牌营销</span><span>KOL</span><span>电商平台</span><span>直播带货</span><span>品牌数字化</span>

<strong></strong><span>品牌营销</span><span>KOL</span><span>电商平台</span><span>直播带货</span><span>品牌数字化</span>

<strong></strong><span>品牌营销</span><span>KOL</span><span>电商平台</span><span>直播带货</span><span>品牌数字化</span>

<strong></strong><span>品牌营销</span><span>KOL</span><span>电商平台</span><span>直播带货</span><span>品牌数字化</span>

<strong></strong><span>品牌营销</span><span>KOL</span><span>电商平台</span><span>直播带货</span><span>品牌数字化</span>

<strong></strong><span>品牌营销</span><span>KOL</span><span>电商平台</span><span>直播带货</span><span>品牌数字化</span>

<strong></strong><span>品牌营销</span><span>KOL</span><span>电商平台</span><span>直播带货</span><span>品牌数字化</span>

<strong></strong><span>品牌营销</span><span>KOL</span><span>电商平台</span><span>直播带货</span><span>品牌数字化</span>

<strong></strong><span>品牌营销</span><span>KOL</span><span>电商平台</span><span>直播带货</span><span>品牌数字化</span>

<strong></strong><span>品牌营销</span><span>KOL</span><span>电商平台</span><span>直播带货</span><span>品牌数字化</span>

<strong></strong><span>品牌营销</span><span>KOL</span><span>电商平台</span><span>直播带货</span><span>品牌数字化</span>

<strong></strong><span>品牌营销</span><span>KOL</span><span>电商平台</span><span>直播带货</span><span>品牌数字化</span>

<strong></strong><span>品牌营销</span><span>KOL</span><span>电商平台</span><span>直播带货</span><span>品牌数字化</span>

<strong></strong><span>品牌营销</span><span>KOL</span><span>电商平台</span><span>直播带货</span><span>品牌数字化</span>