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QuestMobile2022互联网广告市场半年大报告

行业:移动视频|移动社交|消费行业
2022-08-02
关键词:广告营销新消费媒介策略品牌营销美妆品牌
来源:QuestMobile研究院
QuestMobile数据显示,受疫情及宏观环境影响,上半年互联网广告市场同比微跌,总体处于筑底反弹阶段,例如,虽然视频类、社交类继续获得广告主青睐,但是头部媒介广告收入同样不增长,竞争加剧。这背后,媒介容量也直接影响了广告主的信心,用户规模和使用粘性双增长领域基本没有(垂直应用场景除外)。详情请看QuestMobile数据报告

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