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QuestMobile2022银发经济洞察报告

行业:移动购物|医疗服务|金融理财
2022-10-18
关键词:消费者洞察银发族新消费KOL家电品牌
来源:QuestMobile研究院
QuestMobile数据显示,2022年8月,银发用户月活跃用户规模达2.97亿,同比增长12.5%,月人均使用时长121.6小时,同比增长8.6%,增速明显高于全网平均水平。同时,由于线上场景不断的增加,这部分用户线上的消费意愿也持续增长,截止到8月,银发人群线上消费能力1000元以上及中高消费意愿活跃用户规模分别为1.98亿、2.05亿,同比增长10.6%、10.2%,具体表现在消费、娱乐、股票理财、本地生活等领域持续渗透。详情请看QuestMobile数据报告

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<strong></strong><span>消费者洞察</span><span>银发族</span><span>新消费</span><span>KOL</span><span>家电品牌</span>

<strong></strong><span>消费者洞察</span><span>银发族</span><span>新消费</span><span>KOL</span><span>家电品牌</span>

<strong></strong><span>消费者洞察</span><span>银发族</span><span>新消费</span><span>KOL</span><span>家电品牌</span>

<strong></strong><span>消费者洞察</span><span>银发族</span><span>新消费</span><span>KOL</span><span>家电品牌</span>

<strong></strong><span>消费者洞察</span><span>银发族</span><span>新消费</span><span>KOL</span><span>家电品牌</span>

<strong></strong><span>消费者洞察</span><span>银发族</span><span>新消费</span><span>KOL</span><span>家电品牌</span>

<strong></strong><span>消费者洞察</span><span>银发族</span><span>新消费</span><span>KOL</span><span>家电品牌</span>

<strong></strong><span>消费者洞察</span><span>银发族</span><span>新消费</span><span>KOL</span><span>家电品牌</span>

<strong></strong><span>消费者洞察</span><span>银发族</span><span>新消费</span><span>KOL</span><span>家电品牌</span>

<strong></strong><span>消费者洞察</span><span>银发族</span><span>新消费</span><span>KOL</span><span>家电品牌</span>

<strong></strong><span>消费者洞察</span><span>银发族</span><span>新消费</span><span>KOL</span><span>家电品牌</span>

<strong></strong><span>消费者洞察</span><span>银发族</span><span>新消费</span><span>KOL</span><span>家电品牌</span>

<strong></strong><span>消费者洞察</span><span>银发族</span><span>新消费</span><span>KOL</span><span>家电品牌</span>

<strong></strong><span>消费者洞察</span><span>银发族</span><span>新消费</span><span>KOL</span><span>家电品牌</span>

<strong></strong><span>消费者洞察</span><span>银发族</span><span>新消费</span><span>KOL</span><span>家电品牌</span>

<strong></strong><span>消费者洞察</span><span>银发族</span><span>新消费</span><span>KOL</span><span>家电品牌</span>

<strong></strong><span>消费者洞察</span><span>银发族</span><span>新消费</span><span>KOL</span><span>家电品牌</span>

<strong></strong><span>消费者洞察</span><span>银发族</span><span>新消费</span><span>KOL</span><span>家电品牌</span>

<strong></strong><span>消费者洞察</span><span>银发族</span><span>新消费</span><span>KOL</span><span>家电品牌</span>

<strong></strong><span>消费者洞察</span><span>银发族</span><span>新消费</span><span>KOL</span><span>家电品牌</span>

<strong></strong><span>消费者洞察</span><span>银发族</span><span>新消费</span><span>KOL</span><span>家电品牌</span>

<strong></strong><span>消费者洞察</span><span>银发族</span><span>新消费</span><span>KOL</span><span>家电品牌</span>

<strong></strong><span>消费者洞察</span><span>银发族</span><span>新消费</span><span>KOL</span><span>家电品牌</span>

<strong></strong><span>消费者洞察</span><span>银发族</span><span>新消费</span><span>KOL</span><span>家电品牌</span>

<strong></strong><span>消费者洞察</span><span>银发族</span><span>新消费</span><span>KOL</span><span>家电品牌</span>

<strong></strong><span>消费者洞察</span><span>银发族</span><span>新消费</span><span>KOL</span><span>家电品牌</span>

<strong></strong><span>消费者洞察</span><span>银发族</span><span>新消费</span><span>KOL</span><span>家电品牌</span>

<strong></strong><span>消费者洞察</span><span>银发族</span><span>新消费</span><span>KOL</span><span>家电品牌</span>

<strong></strong><span>消费者洞察</span><span>银发族</span><span>新消费</span><span>KOL</span><span>家电品牌</span>

<strong></strong><span>消费者洞察</span><span>银发族</span><span>新消费</span><span>KOL</span><span>家电品牌</span>

<strong></strong><span>消费者洞察</span><span>银发族</span><span>新消费</span><span>KOL</span><span>家电品牌</span>