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QuestMobile中国移动互联网2019春季大报告

行业:移动视频|移动音乐|数字阅读
2019-04-23
关键词:季度报告下沉青年银发族增长模式新消费
来源:QuestMobile研究院
QuestMobile数据显示,移动互联网月活用户规模达到11.38亿,增长进一步放缓,整个2019年1季度,MAU增长只有762万,相比去年同期的增长幅度下降了300余万,3月份同比增速更是首次跌破了4%。 但这都不是最可怕的,因为更大的消息还有:用户时长增长也在放缓,在用户人均单日使用时长接近6个小时的背景下,一季度用户人均单日使用时长增长仅为半个小时,而且,腾讯、头条、阿里、百度四家,占了70%时长,其他的,抢夺30%……其中,头条系占比达到11.3%,比去年同期的8.2%上涨了3个百分点,相比之下,腾讯系则从47.5%下降到了43.8%。

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