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QuestMobile Z世代洞察报告

行业:移动社交|拍摄美化|教育学习
2018-12-19
关键词:消费者洞察Z时代二次元粉丝经济
来源:QuestMobile研究院
QuestMobile数据显示,截止2018年10月,Z世代用户突破3.69亿,从2017年1月开始增长了3900万,相比之下整体网民数量增长约为1.01亿;其中,以2018年前10个月为例,整体网民数增长3700万,其中95后为1500万,占比远高于其他群体,在增量有限的情况下,这个群体就更加炙手可热了。 那么,如何抓住这个群体呢?具体来看,这个群体手机消费能力、线上消费意愿都高于其他群体,top 5 APP也很不一样:哔哩哔哩、抖音、网易有道词典、快手、芒果TV。这也反映了他们爱好,比如学习类、二次元,视频上偏爱短视频、动漫,音乐上更偏爱风格化、分享化,游戏上偏爱角色扮演、飞行射击,社交上偏爱小众新潮社交……

<strong></strong><span>消费者洞察</span><span>Z时代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z时代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z时代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z时代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z时代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z时代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z时代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z时代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z时代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z时代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z时代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z时代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z时代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z时代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z时代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z时代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z时代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z时代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z时代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z时代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z时代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z时代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z时代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z时代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z时代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z时代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z时代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z时代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z时代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z时代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z时代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z时代</span><span>二次元</span><span>粉丝经济</span>