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QuestMobile Z世代洞察报告

行业：移动社交|拍摄美化|教育学习
2018-12-19
关键词：消费者洞察Z世代二次元粉丝经济
来源：QuestMobile研究院
QuestMobile数据显示，截止2018年10月，Z世代用户突破3.69亿，从2017年1月开始增长了3900万，相比之下整体网民数量增长约为1.01亿；其中，以2018年前10个月为例，整体网民数增长3700万，其中95后为1500万，占比远高于其他群体，在增量有限的情况下，这个群体就更加炙手可热了。 那么，如何抓住这个群体呢？具体来看，这个群体手机消费能力、线上消费意愿都高于其他群体，top 5 APP也很不一样：哔哩哔哩、抖音、网易有道词典、快手、芒果TV。这也反映了他们爱好，比如学习类、二次元，视频上偏爱短视频、动漫，音乐上更偏爱风格化、分享化，游戏上偏爱角色扮演、飞行射击，社交上偏爱小众新潮社交……

<strong></strong><span>消费者洞察</span><span>Z世代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z世代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z世代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z世代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z世代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z世代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z世代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z世代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z世代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z世代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z世代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z世代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z世代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z世代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z世代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z世代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z世代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z世代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z世代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z世代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z世代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z世代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z世代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z世代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z世代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z世代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z世代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z世代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z世代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z世代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z世代</span><span>二次元</span><span>粉丝经济</span>

<strong></strong><span>消费者洞察</span><span>Z世代</span><span>二次元</span><span>粉丝经济</span>