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QuestMobile 社交裂变深度洞察报告

行业:移动社交|移动购物|手机游戏
2018-09-12
关键词:消费者洞察00后Z时代兴趣圈层
来源:QuestMobile研究院
今天要分享一下最近比较火的两个社交裂变模范:拼多多、趣头条。有意思的是,这两家公司都诞生在被媒体誉为“互联网荒漠”的上海,模式也相当简单粗暴:社交裂变+利益捆绑。其效果有多好呢?拼多多APP和微信小程序去重后的合计用户规模超2亿;趣头条APP近12个月MAU增长3倍多。 实际上,拼团或者看内容赚钱的模式,在PC时代硅谷就已经诞生了不少,然而最终没能成为商业模式、持续发展下去,进入移动时代,同样有过争夺,最终却因为微信而火爆起来了:“社交+小程序+利益捆绑”激活了广大轻应用市场,大量三四线城市以下用户被席卷进来,进而激活了原来存在于城乡结合部电线杆子上、百度特殊关键词午夜时段的大量中长尾的广告主。

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z时代</span><span>兴趣圈层</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z时代</span><span>兴趣圈层</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z时代</span><span>兴趣圈层</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z时代</span><span>兴趣圈层</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z时代</span><span>兴趣圈层</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z时代</span><span>兴趣圈层</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z时代</span><span>兴趣圈层</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z时代</span><span>兴趣圈层</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z时代</span><span>兴趣圈层</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z时代</span><span>兴趣圈层</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z时代</span><span>兴趣圈层</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z时代</span><span>兴趣圈层</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z时代</span><span>兴趣圈层</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z时代</span><span>兴趣圈层</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z时代</span><span>兴趣圈层</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z时代</span><span>兴趣圈层</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z时代</span><span>兴趣圈层</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z时代</span><span>兴趣圈层</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z时代</span><span>兴趣圈层</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z时代</span><span>兴趣圈层</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z时代</span><span>兴趣圈层</span>