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QuestMobile2018“懒宅经济”洞察报告

行业：移动购物|生活服务|旅游服务
2018-09-27
关键词：消费者洞察90后兴趣圈层二次元
来源：QuestMobile研究院
QuestMobile数据显示，截至2018年8月，“懒经济”用户MAU为1.35亿、“宅经济”用户MAU为8.34亿。 其中，“懒经济”中，外送需求显著高于上门服务，尤其是外卖，过去一年，外卖服务用户中24岁以下年轻人增加了1000万、男性用户增加了1400万，贡献量巨大，而生鲜电商，则在二三线城市出现显著增长；“宅经济”中，宅文化向30岁以上人群蔓延，手机游戏用户增长了1800万、电子书用户增长了1400万，同时，动漫、短视频则大量吸引年轻关注，过去一年，24岁以下动漫用户增加了1200万，超过5成B站用户刷起了抖音……

<strong></strong><span>消费者洞察</span><span>90后</span><span>兴趣圈层</span><span>二次元</span>

<strong></strong><span>消费者洞察</span><span>90后</span><span>兴趣圈层</span><span>二次元</span>

<strong></strong><span>消费者洞察</span><span>90后</span><span>兴趣圈层</span><span>二次元</span>

<strong></strong><span>消费者洞察</span><span>90后</span><span>兴趣圈层</span><span>二次元</span>

<strong></strong><span>消费者洞察</span><span>90后</span><span>兴趣圈层</span><span>二次元</span>

<strong></strong><span>消费者洞察</span><span>90后</span><span>兴趣圈层</span><span>二次元</span>

<strong></strong><span>消费者洞察</span><span>90后</span><span>兴趣圈层</span><span>二次元</span>

<strong></strong><span>消费者洞察</span><span>90后</span><span>兴趣圈层</span><span>二次元</span>

<strong></strong><span>消费者洞察</span><span>90后</span><span>兴趣圈层</span><span>二次元</span>

<strong></strong><span>消费者洞察</span><span>90后</span><span>兴趣圈层</span><span>二次元</span>

<strong></strong><span>消费者洞察</span><span>90后</span><span>兴趣圈层</span><span>二次元</span>

<strong></strong><span>消费者洞察</span><span>90后</span><span>兴趣圈层</span><span>二次元</span>

<strong></strong><span>消费者洞察</span><span>90后</span><span>兴趣圈层</span><span>二次元</span>

<strong></strong><span>消费者洞察</span><span>90后</span><span>兴趣圈层</span><span>二次元</span>

<strong></strong><span>消费者洞察</span><span>90后</span><span>兴趣圈层</span><span>二次元</span>

<strong></strong><span>消费者洞察</span><span>90后</span><span>兴趣圈层</span><span>二次元</span>

<strong></strong><span>消费者洞察</span><span>90后</span><span>兴趣圈层</span><span>二次元</span>

<strong></strong><span>消费者洞察</span><span>90后</span><span>兴趣圈层</span><span>二次元</span>

<strong></strong><span>消费者洞察</span><span>90后</span><span>兴趣圈层</span><span>二次元</span>

<strong></strong><span>消费者洞察</span><span>90后</span><span>兴趣圈层</span><span>二次元</span>

<strong></strong><span>消费者洞察</span><span>90后</span><span>兴趣圈层</span><span>二次元</span>