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QuestMobile微信小程序深度洞察研究报告

行业:移动购物|生活服务|手机游戏
2018-07-11
关键词:微信小程序
来源:QuestMobile研究院
总体上看,微信小程序发展的边界越来越清晰了,手机游戏、旅游出行、移动购物逐渐稳定了。在小程序生态(营销、转化)建设上,互联网公司明显强于传统企业,酒店机票火车6月月活用户过亿,京东8000万、摩拜5000万,猫眼、大众点评、拼多多、美团4000万。从趋势上来说,微信小程序的应用价值正在三个维度上面显现:营销(精准人群分类)、唤起(转化并调起APP)、连接线下(包括场景、智能硬件)等。 可以预期,随着微信进一步开放更多底层能力,三大维度的应用上,将会有更多想象空间涌现。

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