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QuestMobile新中产洞察报告

行业:医疗服务|教育培训|金融理财|移动互联网
2019-01-17
关键词:新中产
来源:QuestMobile移动大数据研究院
QuestMobile数据显示,2018年新中产人群突破2.3亿,分布区域上,广东15%、北京9.5%、浙江8.4%;年龄结构上,80后占据近8成,这部分人中,已婚群体约在6成、有孩群体约在3成,一句话,房子、车子比孩子多,工作、生活焦虑感,也让他们更关注知识付费、保险、金融理财、锻炼健身等需求……

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