QuestMobile春节洞察之短视频

行业:移动互联网
2018-03-14
关键词:短视频快手抖音西瓜视频
来源:QuestMobile移动大数据研究院
去年年中,头条系开始全面布局,一下推出了火山、西瓜、抖音三个短视频APP,360推了花椒,战局一下子混乱起来。春节期间,这种混战彻底催熟了市场:除夕当天,整个短视频行当用户量突破了2.58亿,2018年2月份,短视频用户时间占到了整个移动互联网的7.4%。短视频领域,老头牌快手以一敌三,力扛头条系的抖音、火山、西瓜的围攻。首先是快手狂发6.6亿,除夕斩获1.1亿用户,抖音不甘示弱,也将用户冲到了6500万;其次是抖音、火山、西瓜疯狂扩张新增,春旗期间,新增已经远超过快手,但快手独占用户依旧超过70%。

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