热门报告

QuestMobile APP用户精细化运营“三大法宝”:拉新、促活、搏回流

行业:移动视频|移动购物|移动音乐|移动互联网
2019-04-16
关键词:用户分层网易云音乐拉新促活全民小视频淘集集精细化运营回流
来源:QuestMobile移动大数据研究院
移动互联网红利结束之后,精细化运营成为重中之重,基于用户人群细分,用户属性、重要度、行为、生命周期等不同颗粒度的标签,构建分析框架,拉新、促活、搏回流成三大法宝。具体来说,淘集集怎么用“赚赚”模式两个月做到MAU破千万的,百度全民小视频怎么用亿元补贴金+经纪人模式从短视频头部玩家虎口抢食的,网易云音乐召回的近百万用户质量如何……不妨看报告吧。

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>

<strong></strong><span>用户分层</span><span>网易云音乐</span><span>拉新</span><span>促活</span><span>全民小视频</span><span>淘集集</span><span>精细化运营</span><span>回流</span>