Brand
Data Insight
More than 300 data metrics that offer a comprehensive picture of companies’ performance.
Deep-dive Analysis
Deep-dive analysis that reveals the real reason behind what the data shows.
Case-based Prediction
Logical prediction of company/market developments based on historical data and cases.
Actionable Solutions
Actionable solutions that are designed to solve specific problems.
Our Capabilities
- Macro Market Study
- Micro Company Study
- User Behavior Study
- Market Trends and Situation Study
Total Addressable Market Size, Market GROWTH Projections
User Base, User GROWTH Rate And Penetration Rate
Market Demand Analysis
Value Chain Analysis
Critical Success Factors
- Competition Analysis
Market Participants and Market Share
Advantages and Disadvantages of Major Players
Prediction of Competition’s Developments
Value Chain Analysis of Competitors
- Media Value Research
Traffic Value
Brand Value
User Value
- IPO Report and Commercial Due Diligence
GROWTH opportunity of the whole industry
Future growth and commercial value of target company
Future development strategy
Risk prevention
- Brand Diagnosis
Brand Loyalty, Bargaining Power
Brand Association, Brand Awareness
Brand Reputation, User Experience
Brand Diagnosis
- Operation Analysis
User Scale and Traffic Conversion Study
User Stickiness and Activeness
Overlapped Users and Their App Usage
Lost and Regained users
Competing Apps
- Marketing Effect Evaluation
Ad Campaign Effectiveness Evaluation
Marketing Campaign Evaluation (Coverage of Target Population)
Suggestions on Marketing Strategy (Based on Marketing Effectiveness Evaluation)
Marketing Campaign Planning (Based on Target Population’s Profiles)
- Media Strategy
General Advertising Model and Data of Vertical Sectors
Media Value Assessment and Target Media Proposals
Media Advertising Effectiveness Evaluation and Suggestions on Media Choice Strategy
- User Profile
Interest Cluster Analysis
Preference Cluster Analysis
- U&A
User Cognition, Evaluation and Attitude
Understanding of Users’ Needs
User Features/Habits (Media Habit, App/Device Usage Habit, etc.)
Users Segmentation and Positioning of Target Market
- User Experience
User Experience NPS/Satisfaction Degree
Competing App’s user Experience/NPS
Customer Journey Map and Pain Spots Attribution
User Satisfaction Degree Projection
Our Vision, Mission And Positioning
- Vision
To be a trustworthy objective observer, opinion leader and future trend predictor of China Mobile Internet Market.
- Mission
Empower Chinese Internet Companies and Investors with QuestMobile’s unique data and insightful research.
- Positioning
A top notch thinktank focusing on research and consulting with unmatchable proprietary data resources.
