QuestMobile (Beijing Guishi Information Technology Co., Ltd.) is a leading mobile internet business intelligence service provider in China. Its business spans multiple fields, including insight into apps and mini programs, omni-channel media and marketing analysis, AI development monitoring, human-NEV interaction behavior, as well as transaction data analysis. It offers a variety of Services/Products such as standardized databases (TRUTH series), in-depth data mining and research (INSIGHT series), and data middle platform solution powered by AI algorithms (GROWTH series), which could serve as systematic, efficient, and feasible support to clients’ data-based decision-making.
These Services/Products help clients have a full picture of both the competition and market trends and enable them to improve operating efficiency based on the data of user profile, user behavior, brand marketing, etc. Additionally, they are also used by a lot of investors to identify emerging investment opportunities and track market developments.
QuestMobile’s data and research outputs have become a necessary third-party mobile internet data analysis tool of world's leading investment institutions, top internet companies such as Tencent, Alibaba, ByteDance, Apple, and Meta, as well as major brands in high-tech manufacturing, fast-moving consumer goods (FMCG), and durable goods industries. Furthermore, they are frequently cited by authoritative organizations including China Internet Network Information Center (CNNIC), China Academy of Information and Communications Technology (CAICT), and Tsinghua University, and mainstream media outlets, both Chinese and international, such as People’s Daily, CCTV News, Caixin, Caijing Magazine, National Business Daily, The Wall Street Journal, Financial Times, and The Economist, have often used QuestMobile’s data to interpret the structural evolution and development trends of China's mobile internet sector.
Company Profile
Company Milestones
QuestMobile Data Gateway System Selected as outstanding case in the second 2025 "Pan An" Case Selection organized by the Digital Security Escort Plan of the China Academy of Information and Communications Technology (CAICT).
July 2025
Awarded the 16th (2024-2025) Tiger Roar Awards - Market Research Agency of The Year
June 2025
Awarded the 16th (2024-2025) Tiger Roar Awards - Best Data & Analytics System/Tool/Platform of The Year
June 2025
QuestMobile TRUTH-Advertising Version Awarded 2025 13th Topdigital Awards - Advertising Trading Tool of The Year
June 2025
TRUTH-AI Dark Horse Version Launched
Seizing AI opportunities, identifying high-potential players, and empowering enterprises to achieve value leaps.
April 2025
2025年
Council member of the E-commerce and Performance-Based Marketing Research Committee of CAAC.
Jul-2024
TRUTH-NEW MEDIA-CONTENT MARKETING
Jul-2024
2024 Outstanding Data Security System Construction Practice of the Digital Security Plan of CAICT.
Jun-2024
2024 Best Big Data Intelligent Application Award at China Retail Innovation Summit.
Apr-2024
QuestAuto
Dynamic tracking of NEV data, involving the competitive landscape and whole life cycle.
Jan-2024
2024年
Influential Service Provider Award at TMA 10th Anniversary.
Dec-2023
Council member of the 5th Council of the Digital Marketing Professional Committee of CAAC.
Nov-2023
Co-author of the CAAC "2023 China Digital Marketing Annual Report".
Nov-2023
QuickLink
Private domain marketing data.
Oct-2023
Standing council member of CIIA.
Aug-2023
Best Retail Intelligent Marketing Platform Award at the 6th China Retail Consumer Experience Summit.
Aug-2023
“Video Content Analysis” module of TRUTH-AD.
Jun-2023
2023 Future Marketing Award: Excellent Data Mining and Analysis Platform, Organizing Committee of Brand Digital Ecosystem Conference.
May-2023
QuestAuto: council member of CADA.
Apr-2023
Membership of the "Zhuoxin Big Data Plan" of CAICT.
Feb-2023
2023年
QuickView
True advertising data of thousands of brands.
Dec-2022
QuestMobile was selected the "Excellent Third-Party Data Service Agency" in 2021-2022 by China Advertising Association of Commerce.
November,2022
QuestMobile participated in compiling the standards such as Scientific Data Security Standard by China Information Industry Association and became one of the compilation members.
October,2022
QuestMobile TRUTH-Branded Database won the 13th Tiger Roar Awards - Best Digital Marketing Tool of the Year.
August,2022
QuestMobile was invited to join the " China Information Industry Association” and became standing director unit of the Big Data Branch.
June,2022
QuestMobile was invited to join the " China Information Industry Association " and became a member of the Big Data branch.
June,2022
GROWTH-MIDDLE-TIER PLATFORM
one-stop data service.
Mar-2022
QuestMobile became the standing director unit of China Advertising Association of Commerce.
January,2022
2022
QuestMobile was selected as "2021 World Internet of Things Exposition - China Data Intelligence Innovation and Development Summit Forum - Excellent Service provider of Data Intelligence."
October,2021
Awarded "China Merit Business Intelligence Provider" by CCF Task Force on Big Data in 2021.
October,2021
Launched TRUTH Brand version.
Improve The Operation Efficiency of Digital Marketing By Understanding More About The Userbase.
September,2021
QuestMobile TRUTH New Media Database was awarded Best Digital Marketing Product by the 12th Huxiao Adwards.
June,2021
QuestMobile TRUTH New Media Database
was awarded Best Digital Marketing Product by the 12th Golden Mouse Digital Marketing Adwards.2021
QuestMobile was invited to be a member of China Information Committee, Big Data Sub Committee.
2021
2021
QuestMobile was awarded Best Mobile Marketing Service Provider of 2020 by the Jin Ming Awards.
December 17th,2020
QuestMobile AD Insight Customized Platform was awarded Best Mobile Marketing Product by the 7th TMA Mobile Marketing Adwards.
2020
QuestMobile AD Insight Customized Platform was awarded Best Digital Marketing Product by the 11th Golden Mouse Digital Marketing Adwards.
2020
QuestMobile was invited to be a member of China Commercial Advertising Association.
October,2020
Launched TRUTH New Media Database.
Facilitate Brands' Digital Transformation By 360-Degree KOL Screening.
April,2020
2020
QuestMobile was awarded Most Popular Data Platform Among Content Creators in 2019 by Hedgehog Community.
December,2019
Launched TRUTH AD Insight Database.
Uncover The True Value of Ad Media By Tracking the Real-World Ad Spending of Thousands of Brands.
August,2019
Launched TRUTH FullView Database.
Discover The Value of Traffic Across All Platforms.
August,2019
2019
QuestMobile was awarded Best Mobile Marketing Service Provider of 2018 by the Jin Ming Awards.
December 19th,2018
Launched TRUTH Mini Program Version.
Dive Deep into the WeChat Ecosystem and Explore More Play Rules of Online Marketing.
April,2018
2018
Launched TRUTH Dark horse list.
A Compass That Points You to The Right Direction. A Radar That Detects The Player With The Highest Potential.
October,2017
QuestMobile Research Institute leverages the firm’s vast data capabilities and years of know-how in the market and offers actionable research and consulting services to clients.
May,2017
Founded QuestMobile Research Institute.
QuestMobile Research Institute leverages the firm’s vast data capabilities and years of know-how in the market and offers actionable research and consulting services to clients.
May,2017
QuestMobile was a major contributor to the 39th China Internet Report published by CNNIC.
January,2017
2017
Launched TRUTH Marketing Version.
Improve Marketing Strategy Formation By Offering Detailed User Profiles.
August,2016
Launched GROWTH Product.
QuestMobile GROWTH solutions leverage users’ behavioral data across different platforms. This service helps with the improvements of user experience, marketing efficiency and marketing ROI.
May,2016
QuestMobile Data Mining team was founded.
April,2016
Launched TRUTH Channel Version.
Enable Better ROI Measurement By Monitoring All Major App Distribution Channels.
March,2016
2016
Launched TRUTH Flash version.
First Hand Data of App Performance in Multi-Scenario.
December,2015
Become a member on user analysis project of Beijing Winter Olympics.
QuestMobile offered its data and research capabilities to help improve Winter Olympics user satisfaction and operation efficiency.
August,2015
QuestMobile was invited to be a member of Beijing Big Data Association.
July,2015
QuestMobile was invited as a Beijing Statistics Committee member to participate in Mobile Internet and Municipal Services research project.
Beijing Analytics Council was founded by Beijing Bureau of Analytics, RUC, CUBT. QuestMobile was invited to be a council member.
June,2015
China Mobile Internet Big Data Lab was co-founded by QuestMobile and RUC.
QuestMobile combined its proprietary understanding of the market with RUC’s academic endeavors in analytics to study china’s mobile internet market.
May,2015
QuestMobile was invited as a member of China Information Committee.
QuestMobile was invited as an expert organization by China Information Association to co-found the Internet+City Administrtion research group, to offer research and data analytics services.
April,2015
2015
QuestMobile TRUTH Professional Version, the first of its kind in China was launched.
Over 160 authoritative indicators give you a full view of market trend and competitive landscape.
October,2014
2014
