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QuestMobile 2018 中国移动互联网春季报告

行业:移动视频|移动购物|移动音乐
2018-04-18
关键词:微信小程序90后下沉青年00后80后
来源:QuestMobile研究院
总体上看,2018年3月份,移动用户数已经接近11亿(10.9亿),增长率也跌到了5.4%,不得不说,这个“新常态”来的有点快。这种增长趋缓,在用户时长等方面,也都表现明显。 总流量接近枯竭,导致现有流量争夺进一步胶着,各领域的格局变化不大,具体分行业来看,在用户时长争夺战中,唯一的亮点是短视频,从去年12月的5.5%上升至今年3月份的7.4%。 相比短视频,更值得关注的是微信小程序的崛起。一季度,微信小程序月活已经突破4亿,小程序日活跃用户规模早已突破2亿,3月开学后有一定的回落,稳定在1.4亿左右,如果把微信小程序当成应用来看,微信已经是第二大移动操作系统了。

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