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QuestMobile2020短视频KOL直播电商洞察报告

行业:移动视频|移动购物|内容平台
2020-10-20
关键词:新消费数据报告品牌营销KOL市场竞争
来源:QuestMobile研究院
QuestMobile数据显示,进入2020年之后,短视频平台直播流量快速增长,截止到2020年9月,快手、抖音平台中观看直播的用户占比已经达到了80%上下,直播电商购买闭环已经基本形成。其中,快手头部KOL参与直播比例58.5%(带货比例36.6%),相比之下,抖音头部KOL参与直播的比例约为27.5%(带货比例为51.2%)。详情请看QuestMobile数据报告

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>