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QuestMobile“铲屎官”人群洞察报告

行业:生活服务
2018-12-11
关键词:消费者洞察
来源:QuestMobile研究院
QuestMobile数据显示,2018年,整体宠物市场规模接近1800亿。然而,这个市场极度分散、高度垂直、产业链分层,过去几年,很多纯线上、O2O的玩家,批量折戟,巨头也小心翼翼,鲜有涉足,原因很简单:O2O服务成本高(例如交通问题),小程序、电商变现难度高(例如头部透明、替代效应)……这导致线上线下一体化、流量与服务结合的效果相当不理想。

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