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QuestMobile2020 “Z世代”洞察报告

行业：移动视频|移动音乐|手机游戏
2021-01-12
关键词：消费者洞察00后Z世代新消费媒介策略
来源：QuestMobile研究院
QuestMobile数据显示，截止到2020年11月，95、00后Z世代活跃用户规模已经达到3.2亿，占全体移动网民28.1%；从分布上看，一线、新一线、二线城市占比近45%，线上消费能力和意愿均远高于全网用户，终端构成上看，5G终端占比已经突破27.4%，华为占比31.1%，苹果占比23.7%。详情请看QuestMobile数据报告

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z世代</span><span>新消费</span><span>媒介策略</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z世代</span><span>新消费</span><span>媒介策略</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z世代</span><span>新消费</span><span>媒介策略</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z世代</span><span>新消费</span><span>媒介策略</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z世代</span><span>新消费</span><span>媒介策略</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z世代</span><span>新消费</span><span>媒介策略</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z世代</span><span>新消费</span><span>媒介策略</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z世代</span><span>新消费</span><span>媒介策略</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z世代</span><span>新消费</span><span>媒介策略</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z世代</span><span>新消费</span><span>媒介策略</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z世代</span><span>新消费</span><span>媒介策略</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z世代</span><span>新消费</span><span>媒介策略</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z世代</span><span>新消费</span><span>媒介策略</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z世代</span><span>新消费</span><span>媒介策略</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z世代</span><span>新消费</span><span>媒介策略</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z世代</span><span>新消费</span><span>媒介策略</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z世代</span><span>新消费</span><span>媒介策略</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z世代</span><span>新消费</span><span>媒介策略</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z世代</span><span>新消费</span><span>媒介策略</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z世代</span><span>新消费</span><span>媒介策略</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z世代</span><span>新消费</span><span>媒介策略</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z世代</span><span>新消费</span><span>媒介策略</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z世代</span><span>新消费</span><span>媒介策略</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z世代</span><span>新消费</span><span>媒介策略</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z世代</span><span>新消费</span><span>媒介策略</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z世代</span><span>新消费</span><span>媒介策略</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z世代</span><span>新消费</span><span>媒介策略</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z世代</span><span>新消费</span><span>媒介策略</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z世代</span><span>新消费</span><span>媒介策略</span>

<strong></strong><span>消费者洞察</span><span>00后</span><span>Z世代</span><span>新消费</span><span>媒介策略</span>