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QuestMobile 中国移动互联网 2018 秋季大报告

行业:移动视频|移动社交|新闻资讯
2018-10-23
关键词:季度报告90后下沉青年银发族
来源:QuestMobile研究院
在本次报告中,我们将在国内首次以数据形式,揭秘存量争夺的真实状况(唉,我们总是这么出色):用户下沉,很多人说了很多次,不过数据显示,与惯常理解不同,用户下沉首先是领域下沉而非地域下沉,用户精力向更多APP类型分散。这背后,当然有地域原因,尤其是三四五线城市用户使用时长显著增长,他们对APP的使用更加细分;更主要的原因,则是垂直领域的能力提升,比如教育培训、金融理财、生活服务,这些服务与线下联系紧密,往往无法形成头部应用一两家通吃的格局,所以大大增加了用户多元使用空间,这也是在垂直领域不断有冒出高增长“新秀”的原因。

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