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QuestMobile社交裂变深度洞察报告

行业:移动社交|移动购物|新闻资讯|移动互联网
2018-09-18
关键词:微信小程序社交裂变拼多多趣头条
来源:QuestMobile移动大数据研究院
最近拼多多、趣头条因其“社交裂变+利益捆绑”的模式而引发了大量关注,Questmobile数据显示,拼多多APP和微信小程序去重后的合计用户规模超2亿;趣头条APP近12个月MAU增长3倍多。 实际上,拼团或者看内容赚钱的模式,在PC时代硅谷就已经诞生了不少,然而最终没能成为商业模式、持续发展下去,进入移动时代,同样有过争夺,最终却因为微信而火爆起来了:“社交+小程序+利益捆绑”激活了广大轻应用市场,大量三四线城市以下用户被席卷进来。那么,类似的模式,除了在电商、资讯阅读领域,是不是还可以在别的领域复制?

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