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中国移动互联网2018半年大报告

行业:移动视频|移动购物|新闻资讯
2018-07-18
关键词:消费者洞察90后下沉青年Z时代
来源:QuestMobile研究院
总体上看,2018年上半年,中国移动互联网用户仅增加了2千万人(基础总量是11亿),由此就可以知道,存量厮杀会有多激烈;同时,核心流量依旧被牢牢占据在几个“超级入口”手中:社交的微信、购物的淘宝等。 “强者恒强”局面已经形成,体系之争也被分析了好几年。然而,这都不是核心,在资本退潮的局面下,有无盈利模式才是“存量江湖”厮杀的重点,所以,可以看到,社交延伸而出的金融、新零售、云、内容,购物延伸而出的办公社交、管理软件、云、内容……

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