QuestMobile中国移动互联网2018年度大报告

行业:移动互联网
2019-01-22
关键词:小程序社交裂变2018移动互联网市场下沉
来源:QuestMobile移动大数据研究院
QuestMobile研究发现,在过去的2018年里,中国移动互联网经历了第四次上市潮,各细分行业呈现出不同的增长形势,其中市场下沉和社交裂变尤为突出。Z世代成长为互联网和消费市场的主力军,互联网巨头也纷纷“跨界”以满足日益丰富的用户需求。从整体上看,严格监管有助于促进行业的规范化,而粉丝经济的快速发展将构建出新的文化产业生态圈。 展望2019,5G和产业互联网的发展势必为行业带来新的挑战,全景生态流量布局、线下流量、精细化运营、会员经济将成为企业争夺存量市场的关键。除此之外,愈发细分的需求和新媒介的结合还会给各垂直领域制造哪些新的机会,我们拭目以待……

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